In order to manage that data, businesses become reliant on computer systems. Some are more complicated than others, but all have the same basic purpose: to help record, track and store that crucial data. But once data begins to be collected you have the question of what to do with it next?
How do you figure out ways to manipulate that data in order to learn from it? That’s the basis of a good database design. While most business owners may understand the need for analyzing and using their data, they generally don’t have the specific skills necessary to design a useful database.
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